New – I held a webinar for the sales force in his Middle East region for the first time for a major international customer. Above all, the aim was to further develop the communication skills of the participants towards decision-makers of the customer. To this end, real interactions (Q&A, small conversation simulations and problem-solving tasks …)were provoken, and worked well. For that reason, follow-up activities are planned. Technically, we used Skype for Business.
We have been experiencing an increasing international demand for personnel and management consulting in the Middle East for some time. Training as well as consulting services are in demand. We are therefore reacting with a further international orientation of our offers.
In Jeddah, Mr. Michael Hofbauer, Jeddah, is very active in marketing us. A comprehensive catalog of services for personnel and management consulting in the Middle East is available there: all services are specifically tailored to customer needs and requirements – individually or integrated into Hofbauer’s strategy and IT consulting services. A joint comprehensive consultation on personnel development processes for a company in the region has already been successfully concluded. In a training course for a Saudi Arabian company (subject of project management) I once asked the question: “Why have you planned this training exclusively for Saudis?” and got the prompt answer: “Because we want to do something for ourselves!” This attitude has led to the fact that young Saudis are now very well educated, preferably based on studies in the USA. They become correspondingly demanding.
Conversely, some companies are interested in developing the intercultural competence of their managers and employees in relation to the Arab region. Even though I have gained a lot of experience here myself, further advisory skills are useful. Mr. C. Muhammad Kasprowitz is a competent partner with virtual offers – and on site.
Borretty Consulting’s offerings are available all over the world – in India, Vietnam and China, in Brazil, Saudi Arabia and UAE, and all over Europe, Dr. Borretty often appeared in training courses and with consulting services.

Dr. Reiner Borretty moderates a team meeting in a hotel in Arabia.